TV MARKETING
An average US consumer is forecasted to spend 292.8 minutes with TV marketing on a daily basis this year. That’s almost five hours of TV interaction every day. This is why TV is such a powerful advertising medium. TV Advertising does something few other mediums do: it engages the consumer when they’re not actively seeking a product or service.
While we do offer extensive internet marketing services, we also have deep roots in TV advertising and broadcasting. There are just some things that a media buyer can do for you. For starters, as a buying agent, we negotiate the times that you actually want. Too many businesses try to buy advertising on their own, and get told what time slots they can have, and worse yet they are overcharged for their TV advertising. We make them work for you! TV advertising can be very complex, and we’re here to simplify the process for you. Never worry again about your ad not being run or your account being overcharged.
In short, our goal is to make sure you are getting the most bang for your buck with your TV advertising by: creating a broadcasting schedule that works for you; negotiating rates, ensuring your content airs, and even aiding in production. That’s right, we have a production team at the ready to create your next big TV advertising campaign from the ground up.
Broadcast TV & Streaming TV — One Powerful Advertising Strategy
Combining traditional Broadcast Television with Digital Streaming TV gives businesses opportunities to reach audiences across multiple viewing environments.
Exclusive Opportunities in Big-Screen OTT & Streaming TV Advertising
Not all television advertising inventory is available to every advertiser.
Through our media-buying relationships and advertising partners, Baylyn Media can provide access to premium OTT (Over-the-Top) and Connected TV (CTV) advertising inventory that may not be available through conventional self-service advertising platforms.
This opens opportunities for businesses to advertise across big-screen streaming television environments, including select networks, streaming programming, and geographic markets that can be difficult to access through standard advertising channels.
Whether you’re targeting a single local market, multiple cities, or audiences nationwide, we help identify available inventory and develop advertising strategies designed to put your commercial in front of the right viewers.
Your business doesn’t have to be a national brand to advertise on the big screen.
More Than Media Buying — Complete TV Advertising Solutions
Baylyn Media helps manage your television advertising campaign from beginning to end, including:
Strategic Media Planning: Developing broadcast and streaming television schedules that align with your audience and budget.
Competitive Rate Negotiations: Working to secure favorable advertising rates and maximize media-buying value.
Premium OTT & CTV Inventory: Identifying streaming television opportunities beyond those commonly available through self-service advertising platforms.
Local, Regional & National Campaigns: Reaching audiences in targeted geographic markets.
Campaign Monitoring: Reviewing commercial delivery and helping resolve scheduling or billing discrepancies.
Commercial Production: Creating professional 15-second and 30-second television commercials, including video editing, motion graphics, and AI-assisted production.
At Baylyn Media, we don’t just buy television advertising. We help businesses access opportunities, negotiate competitive rates, and deliver powerful advertising messages on the biggest screen in the home.
Big Screen TV Advertising Delivers a More Powerful Message
Bigger Screens. Greater Attention. Stronger Brand Recognition.
Big-screen television advertising can deliver greater attention, stronger emotional engagement, and better brand recall than mobile video advertising.
The difference is more than screen size. A commercial viewed on a television screen offers a different experience from one viewed on a smartphone. Both platforms can be effective, but the immersive environment of television provides an opportunity to make a stronger impression.
Independent research comparing television advertising with mobile digital video highlights several advantages of big-screen viewing.
What the Research Shows
| Advertising Effectiveness | Research Finding |
|---|---|
| 2.2× Higher Brand Recall | Higher unaided brand recall for big-screen television compared with mobile digital advertising. |
| 1.3× Higher Purchase Intent | Higher purchase intent for television compared with mobile advertising. |
| 60% Higher Advertising Recall | Higher advertising recall on television screens compared with tablets and smartphones. |
| Up to 8× Longer Active Attention | Longer active attention to connected-TV advertising compared with mobile advertising. |
Visual Attention: Big-Screen TV vs. Mobile
Research conducted by Comcast Advertising and MediaScience found that viewers visually attended to 71% of a television commercial, compared with 30% of mobile digital advertising.
Percentage of Advertising Visually Viewed
Big-Screen Television — 71%
██████████████░░░░░░ 71%
Mobile Digital Advertising — 30%
██████░░░░░░░░░░░░░░ 30%
Source: Comcast Advertising / MediaScience, 2022.
Why Big-Screen Television Advertising Makes a Difference
The advantage of big-screen advertising goes beyond the physical size of the television.
The combination of full-screen presentation, premium programming, sound, motion, and fewer competing on-screen elements can create a more engaging advertising experience.
Broadcast Television and Digital Streaming TV both offer advertisers the opportunity to reach consumers in this powerful viewing environment.
Mobile advertising remains valuable for generating clicks, website visits, and immediate purchasing actions. However, big-screen television advertising can be particularly effective for building brand awareness and creating lasting impressions.
Your Brand. Their Big Screen. A More Powerful Message.
At Baylyn Media Services, we help businesses take advantage of big-screen advertising through strategically planned Broadcast Television and Digital Streaming TV campaigns.
Whether your goal is to build brand recognition, reach new customers, or strengthen your presence in local and national markets, Baylyn Media can help put your business on the screens where consumers are watching.
Research findings represent individual study conditions and are not guarantees of advertising performance.
TV ADVERTISING MESSAGE
While there are many different type of video advertisement options as seen below. We still recommend Television as a source of your marketing plan. Television is a very powerful marketing tool that will grow your business profits substantially when you purchase your spot time at the right price.
The biggest challenge you will face, is buying the correct spot at the right price. Most TV rates are overpriced and become very expensive. For those businesses that is buying direct from the TV stations I feel from years of experience selling TV about 1 out of 5 that will succeed. That is why we offer our rates direct. You can always have two options when purchasing TV. One buy direct from TV station or call us and buy Direct from Baylyn Media. The difference we wholesale our TV rates and look out for you and the TV station will charge full retail rates at the highest unit rate possible. The conclusion we work for you and sell our TV rates at market value. TV station only work for the station they are selling and sell you over priced rates. Not all advertising agencies have the same philosophy as us. Keep in mind they charge on a percentage. So the higher the price the more they make. So when choosing the right agency make sure they have a track record of low rates and not high rates.
- Scheduling the SPOTS
- Rating
- Understand the brands PERSPECTIVE
- TV code request
- REACH vs FREQUENCY
- Price
Our Marketing Services
Strategic marketing solutions designed to help your business grow.
TV Advertising
Reach customers with targeted broadcast and cable television advertising designed to build awareness and generate results.
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Digital TV Advertising
Target the right audience with streaming and connected TV advertising across premium digital television content.
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Production
Professional video production for television commercials, streaming campaigns, digital advertising and branded content.
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Website Design
Modern, responsive websites designed to perform across desktop, tablet and mobile while turning visitors into customers.
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Paid Display Marketing
Build awareness and drive traffic with targeted digital display advertising across websites and mobile devices.
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Social Media Marketing
Reach and engage your ideal customers with targeted paid social media advertising and strategic campaigns.
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Search Engine Marketing
Reach customers actively searching for your products and services with targeted paid search advertising.
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SMS Marketing
Connect directly with customers through targeted SMS campaigns designed to drive engagement, leads and sales.
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Email Marketing
Build customer relationships and generate leads with professionally targeted email marketing campaigns.
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